VIDEO AGENCY FOR
SAAS + DIGITAL PRODUCTS
MADE BY HUMANS
We help digital brands boost conversions with video, utilizing custom creative and strategy with soul.
OVERLAY SCROLL OF REEL
“I was really impressed with
the quality of Kyro’s work and
their engagement with us.”
Product Markeing Head,
Apnea Sciences Corporation
"They've listened to all our
feedback and have been very
accommodating.”
Creative Director & Head of UX,
Real Estate Company
“They offer quality outcomes,
great customer service,and
excellent creativiy.”
Director of Marketing & communicaions,
Vehicle Products Co
We know the hardship that comes with being a marketer.
WE CAN FIX THAT
HEAVY
COMPETITION
We make creative content that
breaks through the noise
MEASURABLE
RESULTS
Our framework tracks the
effectiveness of each video
COMPLICATED
PRODUCT
Our team excels at simplifying
complicated solutions
LACK OF
CREATIVITY
We blend creative innovation
with strategic conversion to
engage your audience
DWINDLING
BUDGETS
Our goal is to provide solutions
for budgets of all levels.
Which business solution are you trying to solve?
AWARENESS
Need to captivate the interest of your target market - link to high funnel content page.
Symptoms:
- Low engagement rate
- Low views
- Low average view time
- Low CTR
CONSIDERATION
Engaging interested prospects to take action
Symptoms:
- Low conversion rates
- Low view time
- Low engagement
- High bounce rates
DECISION
Getting prospects to buy, sign, or convert
Symptoms:
- Low close rates
- Low conversion rates
- Low quantity leads
- High number of bad leads
- Long sales cycles
Symptoms:
- Low conversion rates
- Low view time
- Low engagement
- High bounce rates
Symptoms:
- Low engagement rate
- Low views
- Low average view time
- Low CTR
Symptoms:
- Low close rates
- Low conversion rates
- Low quantity leads
- High number of bad leads
- Long sales cycles
The Irvine Company
Innovation Office Park
We crafted a fictitious brand story to showcase ameneties and appeal of and open air workplace for a Newport Beach based real estate developer.
See Full Project
Meritor
The Road ahead
Meritor is a leading global supplier of auto- mobile parts for military suppliers, trucks, and trailers. This video is the big reveal of their fully electric powertrain.
See Full Project
Slingshot Aerospace
A Better World
Slingshot Aerospace is a space technology company that is revolutionizing the space industry. This brand video was premiered at the 2021 Space Symposium.
See Full Project
Our successful video strategy addresses each part of the sales funnel.
HIGH FUNNEL
AWARENESS
Increasing awareness of your company, product, or service
Metrics to look for:
- Video Views
- Engagment Rate
- Average View Duration
- Click through rate
MID FUNNEL
CONSIDERATION
Increase viewer interest by addressing pain points and presenting a solution
Symptoms:
- Engagment Rate
- Average View Duration
- Click through rate
- Conversion Rate
- Video Shares
LOW FUNNEL
DECISION
Your customer is on the brink of converting. We need to give them a gentle nudge to take action
Symptoms:
- Conversion Rate
- Average View Duration
- Click Through Rate
CAPTIVATING CONTENT
+
CONVERSION STRATEGY
=
VIDEOS THAT MAKE YOU $
IT'S OKAY, WE HAVE QUESTIONS TOO.
Normally, the process takes between 6-8 weeks, and the feedback component
can potentially extend the overall timeline. We will ensure we are timely with our
deliverables. On occasion, a client of ours is unable to afford the normal time to
complete the process and in these rare cases, we work closely with them to
ensure expeditious treatment of the entire process. We are in business to create
long-term partnerships and won’t let a rushed timeline interfere with our
relationship.
We look at the goals and objectives that YOU are looking to accomplish and
develop a media plan that will accomplish exactly that. Video is rarely a ONE and
done effort; the most successful campaigns have content that hit every stage of
the funnel. Ultimately, we will create a plan designed to move the needle in the
right direction and achieve the tangible results your team is looking for.
Your plan of how to use the video is more important than the video itself. Each
video we create will be optimized for the proper channel to ensure its
effectiveness. That said, we have developed a team of marketers and media
buyers that know how to market video effectively. Talk to you about how we
can help.
This really depends on your goals. We typically try to take a 3-pronged approach
when it comes to driving sales through video marketing; switched moving your
prospects through the sales funnel by using content on high, mid, and low
funnel areas.
Heck yeah! We do everything from concepting and scripting, through final video
delivery. Our work doesn’t stop there — we will connect again 3 months, and
again 6 months AFTER your videos are delivered to make sure the video is
helping achieve your goals. If it isn’t, we take personal responsibility and will go
back to the drawing board to see how it can be edited differently to get the
metrics you are looking for.
Our core team is located in Southern California. Most productions take place in
our backyard; however, we have some fantastic teams all across the US and in
other countries. Our creative engine and media buying team is all in-house in our
studio where we breed collaboration and creativity.